How do you represent several agents in a large brokerage without conflicts of interests?

I had to answer this question for a large client in the Tri-cities Area in Washington.   After a brief 5 minute presentation in a sales meeting, we subsequently signed 20 agents to do content marketing and SEO on a year long program, sold a couple of websites..

A Good problem to have, right?  But because of the nature of what we do, we are exclusive to our clients; like a hired gun, we do not want to shoot at ourselves.  When you add in the corporate politics involved between 61 agents in one office competing with each other, and the usual couple of very negative detractors, who, for whatever reason, would like the whole Internet to just go away, and who simply want to complain before the year long work has even begun; you end up with a can of worms which can potentially explode.

Now add in the usual issues with agents having lives of their own, separate family issues, and various levels of tech-savvy, not-filled-out questionnaires..  and now you have a powder keg.

This is why we invented our system the way that we did.   With the Principle broker as the master sponsor, in the header on every page, and already on top of Google search  for “tri-cities real estate broker” from our precious articles and link-building and advice on title tags etc. (without even adding the ‘Washington’ !), everything benefits the whole, but you still have work to do to satisfy each agent.  That is exactly why we write and build content and Facebook groups for areas and niches which fit the individual personalities and qualifications of the agents and brokers, and we are able to perform because we can gather the content from the Internet, and optimize and arrange it to be consumer-friendly, mobile friendly, relevant and real, whether or not they have even a separate website:

EXAMPLES of CONTENT MARKETING for REALTORS

• 509-737-3102 | 2015 Yakima County Real Estate Master | MLS Listings – by Jose Salazar  – this is how we make them the REAL ESTATE MASTER – with links on every page to a Custom WordPress Website that they own and control.
• 99336-99337-99352-99354-99353-99338-99320  | Benton County – WA | Social Network | Housing  | Washington | WA |Social Network| Real Estate   – this is how we optimize the SEO for the main blogs for an area..99301-99343-99330-99335-99302 | Franklin County Washington Social Network  News
•  509-521-5656 | Kirk Catt | Christian Real Estate Broker-Agent-Adviser|  Christian Churches | Kennewick WA  – and this is how we optimize niche pages within the blogs to feed people who are potential home buyers ( from all the major churches here)
• In some cases, we just create w hole separate blog, especially for those who have their own websites and are tech-savvy: 509-308-9320 Resources for First Time Home Buyers by Sara Morales | Realtor, 99353 | West Richland Social Network | Tri-Cities
• Niches can also be on topic (e-books): 509-591-1173 |  Wine Country| Washington Real Estate Master | MLS Listings – by  Lindie Derric 509-591-1173
• When an established client has an older website, line one rankings for the most competitive Real Estate searches are achieved immediately: http://exclusivebuyersagent.uplog.org/  like our buyer’s agent orange county client at buyersonlycoastalrealty.com  – without even adding the California to the search she is on page one, and with our training, she has a telephone number showing

The posts on the blogs and updated events pages and announcements are periodically posted in the ever-growing Facebook groups with “this is how we make your posts here searchable on Google”

Then this one article can be posted in multiple blogs and groups, reaching my audience of over 10 million, and building links for the clients with real content.  Subsequent articles will address niche marketing, relocation and work from home topics…in an ongoing campaign for one year.

Now, all of you “SEO” hacks out there, who are now thinking about how to automate this so that you do not have to do the work, YOU ARE STUPID.   Google is not stupid.

The good news is, a fully built out blog, like this one here, can serve many advertisers at the same time, eventually reaching everyone in town, with real content

Over half of search is from a mobile device, and they are not looking for a website, they are looking for a clickable telephone number.

 
Real Estate Social Media Advertising Agency Services cost very little -only $300/year for advertising only – $679 for a custom website plus marketing for a year, with SEO training and real content marketing services included – and a money-back satisfaction guaranty.

If you are a larger broker, pony up $1,000.00 as master sponsor for your area, and I will come to your town, do my five minutes at the end of your next sales meeting, and serve your agents and you well, without conflicts of interests, exclusively.

I am Israel Rothman 541-982-9291

Got a nice website that nobody sees?

My son and I did this video many years ago – still relevant today: